Fair Trade X 食物真相|稻草人
Posted on 2 10 月, 2013 by A-MO
Watch “The Scarecrow,” the companion film for Chipotle’s new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food.
The song “Pure Imagination” performed by Grammy Award®–winning artist Fiona Apple, is available for download on iTunes.
Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
文字/台灣公平貿易協會(Taiwan Fairtrade Association)