Chipotle-Scarecrow

Fair Trade X 食物真相|稻草人

瀏覽: 人氣

Posted on 2 10 月, 2013 by A-MO

Chipotle-Scarecrow-a-moving-impressive-ad【Fair Trade X 食物真相】▶稻草人(Scarecrow)

你了解許多食物背後的真相嗎?

超市與超商中,淋琅滿目的商品
總是讓我們以為,
牛奶來自陽光充足的牧場
雞蛋來自清潔通風的雞舍

但農產品早已不再來自農場,而是工廠
The Scarecrow
這個短片由chipotle,一家美國速食業者所拍攝
他們同時拍過多部食品真相揭發的動畫短片

Watch “The Scarecrow,” the companion film for Chipotle’s new app-based game. Then download the free app at www.scarecrowgame.com and join the quest for wholesome, sustainable food.
The song “Pure Imagination” performed by Grammy Award®–winning artist Fiona Apple, is available for download on iTunes.
chipotle_scarecrow_color_key_SCfacade2_joebluhm_blog2013
在產地離我們愈來愈遙遠的今天
許多商品的廣告、包裝、標示,
目的早已不是告知,而是誤導chipotle-scarecrow-hed-2013

而資訊透明與公開,正是公平貿易的精神之一
也是解決食品安全問題,不可或缺的一步

chipotle-scarecrow-580chipotle-the-scarecrow
chipotle_moonbot_scarecrow




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Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” Download the song now available on iTunes. Label and proceeds benefit The Chipotle Cultivate Foundation.
The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
文字/台灣公平貿易協會(Taiwan Fairtrade Association)